Through our work to better understand the journeys of Gen Z in their relationships - both romantic and platonic - we have been helping Hinge inspire intimate, in-person connections for the loneliest generation; Generation Z.
One More Hour, Hinge’s new social impact program designed to foster IRL connection with young people.
Hinge + dcdx partnership impact
Digital Body Language
Through extensive research with Gen Z’ers, we identified, named and investigated one of the most important aspects of developing relationships, Digital Body Language.
The introduction of this insight has now grown into an acronym widely used across the company, in addition to being featured in TIME Magazine, and the feature of Hinge’s first Gen Z dating report.
The Hinge Phonebook
Through our research with Hinge, we helped Hinge identify how they can get Gen Z’ers to unplug and find connection IRL, supporting the launch of their Phonebook around the Global Day of Unplugging.
Our research with Hinge was featured in Ad Age, and also on Hinge’s website in their press release.
Low Battery: Gen Z and the State of Human Connection
The work between Hinge and dcdx will also be discussed live at YMS, the Youth Marketing Strategy conference in NYC in March of 2024, where Josh Penny, Director of Social Impact at Hinge will take the stage with Andrew Roth, Founder and CEO at dcdx, to talk through their work together on the topic.