GenZ is the most tech-savvy generation. By 2020, they will make up 40% of consumers, and they interact with products different than any other generation.
96% own a smartphone.
Generation Z was born with technology at their fingertips.
We use social media differently.
86% of Generation Z uses social media to learn about new products.
Our attention span is short.
Very short. 8 seconds short.
Our passion is high.
88% are optimistic about their future.
and we love to spend money.
a lot of money.